Privacy policy

Last updated: May 20, 2026

Prime Provisions operates this store and website, including all related information, content, features, tools, products, and services in order to provide you, the customer, with a curated shopping experience (the “Services”). Prime Provisions uses Shopify technology to provide the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean any information that identifies you or can reasonably be linked to you or another person. Personal information does not include anonymized or de-identified data that cannot reasonably identify or be linked to you. Depending on how you interact with the Services, where you reside, and what is permitted or required under applicable law, we may collect or process the following categories of personal information — including inferences drawn from such information:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information, including credit card numbers, debit card numbers, financial account information, payment card information, transaction details, payment methods, payment confirmations, and other payment-related information.
  • Account information, including your username, password, security questions, preferences, and settings.
  • Transaction information, including items you view, add to your cart, save to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
  • Communications with us, including information you provide when contacting us, such as customer service inquiries.
  • Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
  • Usage information, including information about how and when you interact with and navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services, including information from your device when you use our products or services or visit our websites, as well as through cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technologies or when they collect or process personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, Personalizing, and Improving the Services

We use your personal information to provide the Services to you, including fulfilling our contract with you, processing payments, managing orders, remembering your preferences and interests, sending account notifications, processing purchases, returns, exchanges, or other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, enabling reviews, and providing a personalized shopping experience, such as recommending products related to your purchases.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, including sending marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you online advertisements for products or services on the Services or other websites, including based on products you previously purchased, added to your cart, or viewed.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or act against fraudulent, illegal, harmful, or malicious activities, protect public safety, and ensure the security of our Services. If you choose to use the Services and create an account, you are responsible for maintaining the confidentiality of your login credentials. We strongly recommend that you do not share your username, password, or other account information with anyone.

Communications With You

We use your personal information to provide customer support, respond to your requests, deliver services efficiently, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, as well as to investigate or participate in civil discovery, litigation, or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy. These circumstances may include:

  • With Shopify, vendors, and other third parties who provide services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
  • With business and marketing partners to provide marketing services and personalized advertising. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information according to their own privacy notices.
  • When you direct, request, or otherwise consent to the disclosure of certain information to third parties, such as for product shipping or through social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction, such as a merger or insolvency proceeding, to comply with legal obligations, enforce our Terms of Service or policies, or protect the Services and the rights of users or others.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services may be transmitted to and shared with Shopify and third parties located in countries outside your own.

To help protect, grow, and improve our business, we also use certain enhanced Shopify features that incorporate data derived from your interactions with our store, other merchants, and Shopify itself. In these cases, Shopify is responsible for processing your personal information and responding to requests related to your rights.

For more information, you may review Shopify’s Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we encourage you to review their privacy and security policies and terms. We are not responsible for the privacy or security of such websites or the accuracy or reliability of the information they contain.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from minors under applicable law. If you are a parent or guardian of a child who has provided us with personal information, you may contact us to request deletion.

As of the effective date of this Privacy Policy, we do not knowingly “sell” or “share” personal information of individuals under 16 years of age, as defined by applicable law.

Security and Retention of Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “absolute security.” Any information you send to us may not be secure during transmission, and we recommend that you avoid sending sensitive or confidential information through unsecured channels.

The length of time we retain personal information depends on several factors, including whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce agreements and policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the following rights regarding your personal information:

  • Right of access — request access to personal information we hold about you.
  • Right of deletion — request deletion of your personal information.
  • Right of correction — request correction of inaccurate personal information.
  • Right to data portability — receive a copy of your personal information and request transfer to a third party.
  • Right to opt out of sale or sharing for targeted advertising — depending on your jurisdiction, you may opt out of the “sale” or “sharing” of your personal information for personalized advertising purposes.

We may send promotional emails, and you may unsubscribe at any time using the unsubscribe link included in those emails. Even if you opt out, we may still send non-promotional communications related to your account or purchases.

You may exercise your rights through the Services or by contacting us using the contact details below.

We will not discriminate against you for exercising your rights. We may need to verify your identity before processing requests, as permitted or required by law.

Complaints

If you have concerns about how we process your personal information, please contact us using the details below. Depending on your location, you may also have the right to file a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you reside.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses (SCCs) or equivalent UK mechanisms, unless the destination country has been deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated version on this website, revise the “Last updated” date, and provide notice where required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise your rights, please contact us: